Japan Festival 2019

Every day at Hokkai we work hard for a world in which everyone can enjoy the wonderful flavors of the Japanese cuisine. Fortunately, we don’t have to do this alone. Last Sunday, the Japanese Chamber of Commerce organized the annual Japan Festival in Amstelveen. Hokkai attended the festival for the seventh year in a row.

Authentic Japanese snacks

Like every year, the Japan Festival was a great success. Thousands of Japanese and Dutch people gathered in Amstelveen to enjoy Japanese performances, activities and delicacies. The Japan Festival wants to introduce people to Japanese culture and cuisine. That is why our chef Kuniyoshi Ohtawara and his team chose for authentic Japanese snacks that people can easily prepare at home. Such as takoyaki, sake teriyaki, ebifry and shishamo. Shishamo is extra special, since it is not available in regular fish shops in the Netherlands.

Just eat it

At the Japan Festival, it was clear that not everyone is familiar with our fish products. The Dutch public in particular discovered new fish varieties, flavors and preparations. A father of three children put it nicely: “Just eat it. Taste, try and remember the best products. The shio saba, that is salted mackerel, is appreciated by our whole family. Add a little rice and vegetables and dinner is served. I think that’s great!”


For everyone who is curious about our fish products, we have some good news. Order online and get 5% discount* on your first purchase with the code: JPFEST19. Enjoy!

  • valid until December 31st, 2019
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